Last year we announced the arrival on television of electronic sports and the advent of the contests’ broadcasting rights. More than a natural growth toward new broadcasting channels, we are attending a real e-sport conquest by the traditional broadcasters.
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As far as we know,\u00a0there would be currently more than 19\u00a0TV channels worldwide\u00a0<\/strong>positioning themselves as regards e-sport. This includes both long-standing stakeholders such as OGN in South Korea as well as firms more recently established but just as powerful, such as MTG, ESPN or TBS.\u00a0France is a particular case as, today, nearly 10\u00a0channels<\/strong>\u00a0(if not channels groups) are seeking to gain ground. TF1, France T\u00e9l\u00e9vision, Canal+, M6, L’\u00c9quipe21, MCS, NoLife, Game One, all of them are entering the race. SmartCast carries out a situational analysis as regards the French scene. TF1 group is also setting out to capture the huge market of e-sport.\u00a0#CampusTF1<\/a> pic.twitter.com\/nrdugRHb3J<\/a><\/p>\n \u2014 Michel Martins (@miraelmartins) 1 juin 2016<\/a><\/p>\n <\/p><\/blockquote>\n
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\n<\/span>In France, there are the ones who are interested in the phenomenon and the ones who carry experiences. Last March, TF1 transmitted the finals of the FIWC (editor’s note: Fifa Interactive World Cup) on its website MYTF1. Since then, the trend is gathering pace and, on June 1st<\/sup>, the group disclosed its new “e-sport” strategy to an assembly of digital and marketing professionals. We learn that the group’s subsidiary,\u00a0TF1 Publicit\u00e9, partnered with Bang Bang Management and Glory4Gamers<\/strong>. These three entities would be thinking about creating an historical event for 2017.\u00a0“We want to organise a general public-focused event, with a very strong marketing, in order to democratize the genus”<\/em>\u00a0explains\u00a0Yann Genest,\u00a0<\/strong>director of TF1 Musique and TF1 Spectacle, in the magazine Mind. This partnership also bore another experience realized by the group on Sunday, June 5th<\/sup>: the Hearthstone Xtra Cup, a tournament where the finals were broadcast live on the channel’s website.<\/p>\n