{"id":16,"date":"2015-08-14T10:48:43","date_gmt":"2015-08-14T08:48:43","guid":{"rendered":"http:\/\/smartcast.ninja\/?p=16"},"modified":"2016-10-17T17:07:48","modified_gmt":"2016-10-17T15:07:48","slug":"esport-business-kinguin-fait-marche-arriere","status":"publish","type":"post","link":"https:\/\/www.smartcast.ninja\/en\/2015\/08\/14\/esport-business-kinguin-fait-marche-arriere\/","title":{"rendered":"Esport Business : A set-back for Kinguin"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A set-back for Kinguin! The online videogame store stopped many of its sponsoring partnerships with professional esport teams. According to Richard Lewis (journalist for dailydot.com) this sudden stop is the consequence of internal restructuring.<\/span><\/p>\n<p style=\"text-align: justify;\"><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Established in 2013, Kinguin made a sensational start in electronic sport. The online store started sponsoring some of the biggest teams like Fnatic, Team SoloMid, Copenhagen Wolves etc\u2026 In May 2015, Kinguin launched its own team on Counter Strike Global Offensive and Heroes of the Storm. Two professional and very competitive teams.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With this kind of significant investment, plenty of observers assumed that Kinguin would become a sustainable and strong actor in the world of electronic sport. But this strategy has a cost and it seems too important for Kinguin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This restructuring will cause Viktor Wanli to lose his chair as CEO. He is replaced by Adam Gouda. Giovanni Varriale, head of esport, is also replaced by Adam Davis, former trade relations director. \u00a0These changes are associated with a new strategy: \u00ab to make benefits \u00bb according to dailydot\u2019s source.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kinguin already stopped sponsoring teams such as Fnatic. The speed at which the club has reacted to this is quite impressive as the penguin logo had already disappeared from the website as well as the player\u2019s jerseys. \u00a0Fnatic didn\u2019t make any statement.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">What future for Kinguin\u2019s teams? Dailydot states that they are trying to sell both of them and would have started negotiations with several organizations such as Origen or Winterfox. Well known of the call of duty community, the huge structure that is Faze could be interested. Have the ESL One in Cologne and the impressive results of skin revenue ($4.2 million dollars for the team) changed their minds, or just made the price harder to negotiate.<\/span><\/p>\n<p style=\"text-align: justify;\">Translation &#8211; James Berry<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"excerpt":{"rendered":"<p>A set-back for Kinguin! The online videogame store stopped many of its sponsoring partnerships with professional esport teams. According to Richard Lewis (journalist for dailydot.com) this sudden stop is the consequence of internal restructuring.<\/p>\n","protected":false},"author":3,"featured_media":23,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[728],"tags":[56,58,51,53,16,15,37,57,52,55,59,54],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.smartcast.ninja\/en\/wp-json\/wp\/v2\/posts\/16"}],"collection":[{"href":"https:\/\/www.smartcast.ninja\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smartcast.ninja\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smartcast.ninja\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smartcast.ninja\/en\/wp-json\/wp\/v2\/comments?post=16"}],"version-history":[{"count":9,"href":"https:\/\/www.smartcast.ninja\/en\/wp-json\/wp\/v2\/posts\/16\/revisions"}],"predecessor-version":[{"id":284,"href":"https:\/\/www.smartcast.ninja\/en\/wp-json\/wp\/v2\/posts\/16\/revisions\/284"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smartcast.ninja\/en\/wp-json\/wp\/v2\/media\/23"}],"wp:attachment":[{"href":"https:\/\/www.smartcast.ninja\/en\/wp-json\/wp\/v2\/media?parent=16"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smartcast.ninja\/en\/wp-json\/wp\/v2\/categories?post=16"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smartcast.ninja\/en\/wp-json\/wp\/v2\/tags?post=16"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}