Sommaire<\/p>
- Global\u00a0Audiences<\/a><\/li>
- Social Networks<\/a><\/li>
- Best player performance – Twitter\u00a0<\/a><\/li><\/ul><\/div>\n
Global\u00a0<\/span>Audiences <\/span><\/span><\/h2>\n
For this first edition in Marseille, DreamHack Masters brought together 44 277 unique viewers in average. Throughout the matches, we notice a peak at 213 971 simultaneous viewers on its official Twitch channel. Those stats are very encouraging!<\/p>\n
![\"\"](\"http:\/\/www.smartcast.ninja\/wp-content\/uploads\/2018\/05\/Dreamhack-2018-Audiences-Smartcast.png\")
<\/a><\/p>\nAs we started to analyze the graph, we meant to understand the teams fan base impact on the audiences. However, diffusion time seems to have an impact more important than the teams\u2019 fame.<\/p>\n
Throughout the competition the average audience reached 52 633 people between 9 a.m. to 1 p.m.. During the second part of the days, starting around 4 p.m., the matches had an average of 74 544 unique viewers.<\/p>\n
Some examples:<\/p>\n
- \n
- Adding up NiP<\/strong> and Fnatic<\/strong> fanbases, it reached a potential base of 1 638 000 people<\/strong>. They faced each other during the quarter finals on Friday April 20th at 7 p.m.<\/strong> in front of an average of 114 000 simultaneous viewers<\/strong>.<\/li>\n
- Adding up Astralis<\/strong> and Fnatic<\/strong> fanbases, it reached a potential base of 1 263 000 people<\/strong>. They faced each other during the semifinals on Saturday April 21st at 1:30 p.m.<\/strong> in front of an average of 86 000 simultaneous viewers<\/strong>.<\/span><\/li>\n
- Adding up Astralis<\/strong> and Navi<\/strong> fanbases, it reached a potential base of 619 000 people.<\/strong> They faced each other during the final on Sunday April 22nd at 5 p.m.<\/strong> in front of an average of 150 000 simultaneous viewers<\/strong>.<\/span><\/li>\n<\/ul>\n
We then understand that Counter Strike spectators don\u2019t just cheer for a favorite team but above all they admire the show that is brought by the competition. We can see the proof of it with the ovation Astralis received with the win. Afternoon matches bring more viewers than morning ones. Is it time for DreamHack to try a new format of diffusion? Should Play off matches be played simultaneously in afternoons?<\/p>\n
Social Networks<\/span><\/span><\/h2>\n
![\"\"](\"http:\/\/www.smartcast.ninja\/wp-content\/uploads\/2018\/05\/Dreamhack-2018-Brands-social-growth-Smartcast-e1525879148989.png\")
<\/a><\/p>\nWhat happened on the social networks during the tournament? FaZe Clan continues to gain more and more fans everyday thanks to a global brand (while its CS:GO Twitter account seems to have lost all activity). During the week it added 14 373 new fans to its base. NaVi (+ 10 715) and Astralis (+ 3 299) with an incredible final, sit in the top 5 of this ranking.<\/p>\n
Also, it is worth noticing that Instagram is the most performing social media to use as it counts for more than 40% of the total growth while Twitter is not as successful as usual with \u201conly\u201d 25% of the share.<\/p>\n
Despite the good social media performances, there are some points that can be improved. Indeed with an average growth of 2 750 new fans on social media, it is far behind the average of 8 300 fans during the ESL One Cologne 2017! Moreover, two of the 16 teams even lost fans throughout the week, which seems unthinkable, especially for the French team EnvyUs that played on home soil.<\/p>\n
- Adding up Astralis<\/strong> and Fnatic<\/strong> fanbases, it reached a potential base of 1 263 000 people<\/strong>. They faced each other during the semifinals on Saturday April 21st at 1:30 p.m.<\/strong> in front of an average of 86 000 simultaneous viewers<\/strong>.<\/span><\/li>\n
- Social Networks<\/a><\/li>
![\"\"](\"http:\/\/www.smartcast.ninja\/wp-content\/uploads\/2018\/05\/Dreamhack-2018-Brands-social-growth-Smartcast-2.png\")
<\/a><\/span><\/p>\n![\"\"](\"http:\/\/www.smartcast.ninja\/wp-content\/uploads\/2018\/05\/Dreamhack-2018-MVP-Smartcast.png\")
<\/a><\/p>\n