Will 2016 be the year of the rise of broadcast rights ? Since last year, many insights indicate that the esport market is evolving in that direction. If you are a SmarCast’s regular reader you knew it !
Last month we enjoyed the Intel Extreme Masters in Katowice to meet the main characters of this change. Jason Atkins is Hitbox’s event manager.
We talked about the monetization of broadcast rights, the behaviour to adopt in front of a giant concurrent like Twitch. We asked about the Hitbox’s strategy concerning the viewing party phenomenon and about the recent partnership with Wargaming.