Natus Vincere (NaVi) is one of the historical teams in esports. Traditionally, the Ukrainian powerhouse has had rosters in Counter Strike and DotA and now has five competitive sections. Na’Vi has more than a million subscribers on YouTube as well as on social networks.
Andrey Cherednychenko is Head of Partnerships at NaVi. During Dojo Esport, we were lucky enough to interview him about diverse topics. How can endemic and non-endemic brands establish themselves in the esports market ? How big of a part do football clubs play in the sector ? How crucial is it for teams to have an academy section ?
Photo : Hugo Brionne – JK Groupe